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Every missed call is a potential client walking into your competitor’s office. I spent nine years auditing intake logs, and the data is clear: if you aren't answering live, you're losing revenue
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In a digital-first world, your online reputation is your silent salesperson. Procurement teams don't just read your website; they cross-reference your claims against G2 reviews and LinkedIn activity to see if you actually deliver
Procurement teams now act like private investigators before they even open an email. They check G2 and LinkedIn to see if your company actually delivers on its promises
Procurement teams have a mandate to de-risk, and they start by vetting your digital footprint long before they talk to you. When they check G2, they aren’t just looking at star ratings; they’re hunting for recency to ensure you’re still reliable