When harmful content targets your business, your instinct is to react...

https://city-wiki.win/index.php/The_Digital_Paper_Trail:_What%E2%80%99s_the_Fastest_Way_to_Document_Harmful_Content_Before_It_Changes%3F

When harmful content targets your business, your instinct is to react immediately. Don't. An emotional response often amplifies the problem and drives up your customer acquisition costs