Treating your agency like a lab means building your own tools instead of just...

https://wiki-saloon.win/index.php/How_to_Separate_Client_Delivery_from_Product_Development_Without_Blowing_Up_Your_Agency

Treating your agency like a lab means building your own tools instead of just selling hours. Service retainers cap your margins at 30 percent, but shipping internal software helps you hit 70 percent plus. It is time to start building your own product.