The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.

https://ktvz.com/news/national-world/cnn-national/2023/02/11/the-truth-behind-the-he-gets-us-ads-for-jesus-airing-during-the-super-bowl/

The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.