Rank tracking is officially obsolete for enterprise sites. With AI Overviews...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is officially obsolete for enterprise sites. With AI Overviews driving a 30% CTR drop across European markets, focusing on traditional blue links is a losing game