Old-school rank tracking is failing. With AI Overviews standard in EU markets,...

https://www.insert-bookmark.win/rank-tracking-is-dead-with-ai-overviews-eu-brands-are-seeing-a-30-ctr-drop

Old-school rank tracking is failing. With AI Overviews standard in EU markets, we are seeing a 30% drop in CTR as more users go zero-click. Monthly reports arrive too late and track the wrong things