Most agencies treat European SEO as a simple translation task. That is a...

https://bizzmarkblog.com/what-questions-should-i-ask-an-agency-about-hreflang-before-i-sign/

Most agencies treat European SEO as a simple translation task. That is a mistake. True localization requires distinct cultural context for every market. When hiring, demand proof of technical competence like flawless hreflang validation in GSC