Many organisers still treat hybrid as a simple livestream, but they miss the...

https://bizzmarkblog.com/beyond-the-livestream-what-data-should-you-actually-track-to-prove-hybrid-event-roi/

Many organisers still treat hybrid as a simple livestream, but they miss the point entirely. With a $9 billion opportunity waiting, you must rethink your strategy. Hybrid is not a broadcast problem