entity-based seo

https://wiki-site.win/index.php/Why_SEO_Software_Has_Become_a_Non-Negotiable_Tool_for_Ranking

Entity-based SEO shifts focus from keywords to real-world concepts like people, places, and things. It helps search engines understand your content’s meaning by linking entities—like a brand, an author, or a product—rather than just matching words. This approach builds topical authority, making your site more relevant for queries that rely on context and relationships. Think of it as organizing your page around the core objects and ideas that matter to your audience, not just search terms.