Conversational search now breathes new life into old, buried negative content....

https://www.first-bookmarkings.win/when-search-becomes-conversational-old-negative-stories-often-crawl-back-to

Conversational search now breathes new life into old, buried negative content. Because AI answers pull directly from deep web archives, a seven-year-old hit piece can suddenly resurface in a ChatGPT summary. You cannot just bury these links anymore