Changing SaaS pricing often means juggling higher revenue per customer against...

https://www.red-bookmarks.win/raising-prices-can-boost-revenue-but-sometimes-causes-fewer-sign-ups-in-one

Changing SaaS pricing often means juggling higher revenue per customer against a drop in conversions. In this article, we explore how a 31% conversion drop versus a 22% revenue lift played out in real terms