Affinity Wins: How One Sales Insight Forced Us to Rethink Dynamo's Fee and Carry Model

https://padlet.com/dominicgodwinsonynafg/bookmarks-12wzl4rbsb5ti96u/wish/goElQyGoBv6mW3yY

How relationship-driven sales often beat feature-first pitches The data suggests buyers repeatedly choose people they like and trust over products with marginally better specs