1. Look, I’ve been pouring budget into video ads for six months and honestly, the ROI feels murky. Anyone else tracking return beyond views and likes? How do you tie video content back to actual sales without drowning in metrics?

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1. Look, I’ve been pouring budget into video ads for six months and honestly, the ROI feels murky. Anyone else tracking return beyond views and likes? How do you tie video content back to actual sales without drowning in metrics? 2